About

EkHoops is a Brooklyn-based apparel brand creating affordable graphic clothing for basketball lovers. Founded by Brooklyn artist Eddie Kinloch, known for illustrations that capture “basketball with an attitude,” the brand brings streetball culture to life through wearable art.

Eddie earned his Bachelor of Technology in Visual Communications (Graphic Design) from Farmingdale State College, where he honed his skills as an illustrator. His work focuses on athletic figures and characters, conveying movement, flow, expression, and the competitive spirit of the game.

EkHoops was born from the idea that hoopers would rather wear basketball art than see it hanging in a gallery. The goal is to create trendy, quality apparel that fans can connect with and wear with pride.